Something Spectacular

My son is pretty dialed in to the Hollywood scene. So when the TV commercial featuring Steve Wynn sitting on the roof of his new Las Vegas Encore resort appeared, I asked him about it. “Brandon, is it real? Is he really on the roof?”

“Of course not Dad, it’s CGI,” came the immediate response. But I wasn’t so sure. Wynn’s a man who knows something about marketing, namely the vital need to be spectacular in the marketplace. And spectacular he was, precariously perched on a tiny corner, almost 700 feet above the pavement. He put everything the line. Not just money, his life.

The business world is full of boring, look alike players scrambling toward dead ends and dwindling market share. Only the few have the courage and resources to create something that’s best in class, and really carry it through. Like Steve Wynn.

What is it about your company that’s best in class? What separates you from the biggest threat of all: a marketplace that snores out loud in the face of your offering(s)?

The shakeout of ‘09 will certainly be a test for all of us. What’s the best way out of the woods? Charge a path through the thickest and darkest patch at full speed ahead! Like Steve Wynn.