The Secret and Marketing Presence

A lot of folks treat marketing and advertising as a form of insurance, a sort of protection against the crisis day when the phone stops ringing and the nobody walks through the front door. In fact, that dreaded day came for many a business over the past few months; frequently their insurance policy failed to pay off.

Some wait until their showroom floor resembles a morgue before thinking about doing any marketing. They’re thinking: “Dear Lord, what will we do if this offer doesn’t pull in some business.”

Will your work be creative and innovative while a cloud of doom hovers over your head? If you’re advertising under duress, the universe responds in kind and brings you what you dread the most. It’s as if your customers can smell panic.

On the other hand, if you enjoy the marketing process, stay the course through thick and thin, proceed with positive long term expectations, keep a calm and quiet mind, and focus on remaining thankful for the myriad gifts we so often overlook, the universe will bring you more to be thankful about.

Here’s the math: Q=SM2. The quality of your work is geometrically proportional to your state of mind. It’s the Secret Formula for Success. Along these lines a quote from Eckhart Tolle:

When you are present in this moment, you break the continuity of your story, of past and future. Then true intelligence arises, and also love. The only way love can come into your life is not through form, but through that inner spaciousness that is Presence. Love has no form.