You Lie!

On Building Trust:

The world doesn’t trust you. It no longer believes the claims you make about your business. Why should it? Capitalism at it’s worst makes a big splash in the media almost daily. Product claims are made at the expense of our health and safety. Even everyday events drive home the point: pay more for a smaller package… EPA Highway Mileage (downhill with a tailwind)… immunity boosting cereal (it doesn’t), and the list goes on.

To an increasing extent, talking up your own company doesn’t matter.
Instead, listening seems like a better strategy these days. Find out what customers are saying about you, both online and face to face. The reality (not the spin) of your place in the marketplace is now more than ever the space where success lies. Beyond that, an attitude of sharing and generosity goes a long way today. By freely sharing your expertise, you provide value and build relationships. And you get people talking.