Something like a half million Apple iPads have been sold to date. It’s a remarkable number, considering that many people have yet to see an iPad, and many more have no idea of why they would even want one.
In this post, marketer Seth Godin generously shares a baker’s dozen of ideas on how to incorporate Apple’s ongoing success into your own marketing.
At the heart of it all, today’s marketing bears little resemblance to the largely superficial approach of yesteryear. Instead it asks us to dig deeply into our own talents, and to be more generous with our customers.
Today’s marketer is learning to give up some control, and let her best customers spread the word virally.
Today’s marketer must find clarity in what he stands for, for only in this clarity will the customer be clear.
Today’s marketer isn’t afraid to make some noise, take a chance and constantly create new art. Yes, there’s great art in business.
Why did a half million people spend $300 Million on iPads? The answer to that question belongs in your own company.
