Mommy Taught Me How to Sell

by Bill Alpert on April 22, 2010

Bottom line is I don’t care much about the mega corporations that want to sell me products and services. I really don’t feel like calling one of the two dozen CSRs newly assigned to my account. Their corporate acquisitions don’t impress me, nor does their website.

If I want to place an order, I call Dwayne. He’s more helpful to me than a battery of order takers on the switchboard. He helps me sort through the options, and is always around, long after everyone else goes home. I love it that he drives up in a cool vintage Lincoln, and is a real mensh, not just another sales zombie. It’s impressive that he’s still at it, through thick and thin, and lately very thin.

Corporate sales training always seems to leave out the most important part: being an authentic, kind and thoughtful person. The corporation doesn’t teach people empathy and compassion. Perhaps those qualities don’t fit neatly into the “Mission Statement.”

You’re the human face of your company, be it one employee or a million. And these days humanity goes further than ever, as the economy will crush you if you’re just one more corporate sales clone.

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