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	<description>A Forward Thinking Division of Alpert&#039;s Printing Inc.</description>
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		<title>What&#8217;s Your Superpower?</title>
		<link>http://brandonemarketing.com/2010/08/18/whats-your-superpower/</link>
		<comments>http://brandonemarketing.com/2010/08/18/whats-your-superpower/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 23:00:24 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[Marketing Coach Group]]></category>
		<category><![CDATA[best in class]]></category>
		<category><![CDATA[social marketing 101]]></category>
		<category><![CDATA[story telling]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=319</guid>
		<description><![CDATA[A radio show I follow, This American Life, recently featured a story about one man&#8217;s icebreaker at cocktail parties. Instead of asking, &#8220;what do you do for a living?&#8221; or such, he poses the following question: &#8220;If you could choose between having the power of invisibility or the ability to fly, which would you choose?&#8221; [...]]]></description>
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		<title>Internet: Over Promise and Under Deliver</title>
		<link>http://brandonemarketing.com/2010/07/21/internet-over-promise-and-under-deliver/</link>
		<comments>http://brandonemarketing.com/2010/07/21/internet-over-promise-and-under-deliver/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 04:27:05 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[Selling]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[best in class]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=274</guid>
		<description><![CDATA[It&#8217;s easy to get caught up in exciting new world of online marketing. You can now find endless articles, blogs, webinars and companies offering services related to search engine optimization, content marketing, social media and e-mail campaigns. It&#8217;s all so fast, sexy, and yes, cheap. What&#8217;s not so easy to find? Hard facts and case [...]]]></description>
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		<title>Are Business Cards Now Obsolete?</title>
		<link>http://brandonemarketing.com/2010/07/02/are-business-cards-now-obsolete/</link>
		<comments>http://brandonemarketing.com/2010/07/02/are-business-cards-now-obsolete/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 05:30:40 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[Graphic Design for Marketing]]></category>
		<category><![CDATA[best in class]]></category>
		<category><![CDATA[relationship marketing]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=272</guid>
		<description><![CDATA[Opinions fully cover the spectrum: business cards are everything from indispensable to obsolete. This Inc. magazine article highlights a range of beliefs. One quote stands in my mind: &#8220;Coming home with 30 or 40 cards is not nearly as effective as having half a dozen [that were from] really good quality conversations where having the [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Dale Carnegie Invented Social Media</title>
		<link>http://brandonemarketing.com/2010/06/10/dale-carnegie-invented-social-media/</link>
		<comments>http://brandonemarketing.com/2010/06/10/dale-carnegie-invented-social-media/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 05:40:04 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[Marketing Coach Group]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter Marketing]]></category>
		<category><![CDATA[best in class]]></category>
		<category><![CDATA[story telling]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=258</guid>
		<description><![CDATA[Don&#8217;t think Social Media is important to your business? Think again:]]></description>
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		<title>Social Media is NOT a billboard.</title>
		<link>http://brandonemarketing.com/2010/06/08/social-media-is-not-a-billboard/</link>
		<comments>http://brandonemarketing.com/2010/06/08/social-media-is-not-a-billboard/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 14:31:00 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[best in class]]></category>
		<category><![CDATA[marketing karma]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=245</guid>
		<description><![CDATA[Social media makes for a very poor internet billboard. This article indicates 3 best case scenarios on making it a positive force in your business efforts.]]></description>
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		<title>Are you a &#8220;Linchpin?&#8221;</title>
		<link>http://brandonemarketing.com/2010/06/02/are-you-a-linchpin/</link>
		<comments>http://brandonemarketing.com/2010/06/02/are-you-a-linchpin/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 20:08:03 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[best in class]]></category>
		<category><![CDATA[social marketing 101]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=232</guid>
		<description><![CDATA[What do you bring to your work? Your heart and mind? Or just your body? In his new book Linchpin, revolutionary business thinker Seth Godin helps us find the art in our work, regardless of job description. Here’s a 60 second interview about what we can bring to each day of our working lives: Linchpin [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>13 Ways to Steal an iPad (Marketing Secret)</title>
		<link>http://brandonemarketing.com/2010/04/08/10-ways-to-steal-an-ipad-marketing-secret/</link>
		<comments>http://brandonemarketing.com/2010/04/08/10-ways-to-steal-an-ipad-marketing-secret/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 21:02:55 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[story telling]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=172</guid>
		<description><![CDATA[Something like a half million Apple iPads have been sold to date. It&#8217;s a remarkable number, considering that many people have yet to see an iPad, and many more have no idea of why they would even want one. In this post, marketer Seth Godin generously shares a baker&#8217;s dozen of ideas on how to [...]]]></description>
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		<title>(Not So) Simple Choices</title>
		<link>http://brandonemarketing.com/2009/05/07/not-so-simple-choices/</link>
		<comments>http://brandonemarketing.com/2009/05/07/not-so-simple-choices/#comments</comments>
		<pubDate>Thu, 07 May 2009 18:34:49 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brand One]]></category>
		<category><![CDATA[compelling]]></category>
		<category><![CDATA[stories]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=134</guid>
		<description><![CDATA[As a marketer, I’m allowed to choose from only one of these operating paradigms: Option One: I’ll be persuasive, methodical and diligent in convincing you to buy from me, or: Option Two: What I’m offering will be so coveted and compelling that you’d seek me out and/or even become my advocate to others. The first [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Business Model: The Rule</title>
		<link>http://brandonemarketing.com/2009/04/22/new-business-model-the-rule/</link>
		<comments>http://brandonemarketing.com/2009/04/22/new-business-model-the-rule/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 20:03:21 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[relationship marketing]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=130</guid>
		<description><![CDATA[Scarcity creates demand. There&#8217;s no shortage of takers in the world of commerce. They rarely take the time and energy to give something, anything beyond the minimum. Frequently their gain is the customer&#8217;s loss. Their perspective is limited to next quarter&#8217;s earnings report. The taker&#8217;s business plan has a short shelf life. Takers come and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Organic Marketing, Part One: Mail Call</title>
		<link>http://brandonemarketing.com/2009/01/23/organic-marketing-part-one-mail-call/</link>
		<comments>http://brandonemarketing.com/2009/01/23/organic-marketing-part-one-mail-call/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 01:02:39 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[marketing plan]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=42</guid>
		<description><![CDATA[I personally check the mail every day. Today, along with the usual assortment of bill and checks were: Three identical postcards from an accounting firm. None have my name. Three indentical jumbo postcards from a courier company. Again none have my name. A folded sheet full of flyers. Too much time to sort though all [...]]]></description>
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