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	<description>A Forward Thinking Division of Alpert&#039;s Printing Inc.</description>
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	<copyright>Copyright &#xA9; BrandOne Marketing Services 2011 </copyright>
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	<itunes:summary>A Forward Thinking Division of Alpert&#039;s Printing Inc.</itunes:summary>
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	<itunes:author>BrandOne Marketing Services</itunes:author>
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		<title>Why Someone Else Should Check Your Work</title>
		<link>http://brandonemarketing.com/2011/03/12/why-someone-else-should-check-your-work/</link>
		<comments>http://brandonemarketing.com/2011/03/12/why-someone-else-should-check-your-work/#comments</comments>
		<pubDate>Sat, 12 Mar 2011 19:13:59 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[social marketing 101]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter Marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[bran]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=567</guid>
		<description><![CDATA[Yes, it&#8217;s easy enough to put up a site and throw on some video. But really, is this how you&#8217;d like present yourself to the world?]]></description>
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		<title>3 Small Business Marketing Strategies that Give Your Company a Foothold</title>
		<link>http://brandonemarketing.com/2010/09/15/3-small-business-marketing-strategies-that-give-your-company-a-foothold/</link>
		<comments>http://brandonemarketing.com/2010/09/15/3-small-business-marketing-strategies-that-give-your-company-a-foothold/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 17:41:23 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[direct mail]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=406</guid>
		<description><![CDATA[I can’t think of anything more valuable to a small business (or any business) than momentum. Who doesn’t love customers that keep coming back over periods of years? Momentum alone can sustain your customer relationships for years or even decades at a time. Your customer service is adequate, or better. You keep your promises. Your [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Parenthetically Speaking (or Writing)</title>
		<link>http://brandonemarketing.com/2009/06/03/parenthetically-speaking-or-writing/</link>
		<comments>http://brandonemarketing.com/2009/06/03/parenthetically-speaking-or-writing/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 02:09:30 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[e-mail marketing]]></category>
		<category><![CDATA[writing]]></category>

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		<description><![CDATA[Does attention to detail in your writing make you look smarter? Does it improve your marketing skills? It’s not hard to make a case for that. Just as clean fingernails and polished shoes help make a positive impression, so does your attention to grammar, syntax and punctuation. So here (courtesy of Empire State College, NY) [...]]]></description>
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		<title>Marketing: The Love Story</title>
		<link>http://brandonemarketing.com/2009/04/06/marketing-the-love-story/</link>
		<comments>http://brandonemarketing.com/2009/04/06/marketing-the-love-story/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 19:22:29 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[direct mail]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[story telling]]></category>
		<category><![CDATA[Brand One]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[BrandOne]]></category>
		<category><![CDATA[Copies and Ink]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Postcards]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=125</guid>
		<description><![CDATA[Would you choose your mate based on looks alone? So why make a major decision about marketing your company based on superficial external appearances? Here&#8217;s an actual quote from a direct marketing agency: &#8220;Postcards take your business or services and products to a new level.&#8221; That&#8217;s like saying you should marry a redhead if you [...]]]></description>
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		<title>The Perfect Website</title>
		<link>http://brandonemarketing.com/2009/03/27/the-perfect-website/</link>
		<comments>http://brandonemarketing.com/2009/03/27/the-perfect-website/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 01:03:35 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[direct mail]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[story telling]]></category>
		<category><![CDATA[Brand One]]></category>
		<category><![CDATA[BrandOne]]></category>
		<category><![CDATA[C]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[web site]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=120</guid>
		<description><![CDATA[Well of course, it doesn&#8217;t exist. Still, too many sites seem to miss the mark; they&#8217;re stuck in old world thinking about marketing and advertising. They focus their engergy on promoting a brand, or product benefits. Yes, people still do buy the brand, but using a website to promote a brand misses the point. The [...]]]></description>
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		<title>Organic Marketing, Part One: Mail Call</title>
		<link>http://brandonemarketing.com/2009/01/23/organic-marketing-part-one-mail-call/</link>
		<comments>http://brandonemarketing.com/2009/01/23/organic-marketing-part-one-mail-call/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 01:02:39 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[marketing plan]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=42</guid>
		<description><![CDATA[I personally check the mail every day. Today, along with the usual assortment of bill and checks were: Three identical postcards from an accounting firm. None have my name. Three indentical jumbo postcards from a courier company. Again none have my name. A folded sheet full of flyers. Too much time to sort though all [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Yelling Louder</title>
		<link>http://brandonemarketing.com/2009/01/12/yelling-louder/</link>
		<comments>http://brandonemarketing.com/2009/01/12/yelling-louder/#comments</comments>
		<pubDate>Mon, 12 Jan 2009 19:53:33 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[story telling]]></category>
		<category><![CDATA[Add new tag]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=25</guid>
		<description><![CDATA[How can you find new customers? For more than the last 100 years its been about yelling the loudest to the largest number of people. Making them notice you. Pushing a business card in their face. Building a restaurant on a street that they pass frequently. Bombarding them with &#8220;me-too&#8221; direct mail. Making &#8220;cheaper&#8221; your [...]]]></description>
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		<slash:comments>0</slash:comments>
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