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	<title>BrandOne Marketing Services &#187; direct mail</title>
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	<description>A Forward Thinking Division of Alpert&#039;s Printing Inc.</description>
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		<title>Parenthetically Speaking (or Writing)</title>
		<link>http://brandonemarketing.com/2009/06/03/parenthetically-speaking-or-writing/</link>
		<comments>http://brandonemarketing.com/2009/06/03/parenthetically-speaking-or-writing/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 02:09:30 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[e-mail marketing]]></category>
		<category><![CDATA[writing]]></category>

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		<description><![CDATA[Does attention to detail in your writing make you look smarter? Does it improve your marketing skills? It’s not hard to make a case for that. Just as clean fingernails and polished shoes help make a positive impression, so does your attention to grammar, syntax and punctuation. So here (courtesy of Empire State College, NY) [...]]]></description>
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		<title>Marketing: The Love Story</title>
		<link>http://brandonemarketing.com/2009/04/06/marketing-the-love-story/</link>
		<comments>http://brandonemarketing.com/2009/04/06/marketing-the-love-story/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 19:22:29 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[direct mail]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[story telling]]></category>
		<category><![CDATA[Brand One]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[BrandOne]]></category>
		<category><![CDATA[Copies and Ink]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Postcards]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=125</guid>
		<description><![CDATA[Would you choose your mate based on looks alone? So why make a major decision about marketing your company based on superficial external appearances? Here&#8217;s an actual quote from a direct marketing agency: &#8220;Postcards take your business or services and products to a new level.&#8221; That&#8217;s like saying you should marry a redhead if you [...]]]></description>
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		<title>The Perfect Website</title>
		<link>http://brandonemarketing.com/2009/03/27/the-perfect-website/</link>
		<comments>http://brandonemarketing.com/2009/03/27/the-perfect-website/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 01:03:35 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[direct mail]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[story telling]]></category>
		<category><![CDATA[Brand One]]></category>
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		<category><![CDATA[C]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[web site]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=120</guid>
		<description><![CDATA[Well of course, it doesn&#8217;t exist. Still, too many sites seem to miss the mark; they&#8217;re stuck in old world thinking about marketing and advertising. They focus their engergy on promoting a brand, or product benefits. Yes, people still do buy the brand, but using a website to promote a brand misses the point. The [...]]]></description>
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		<title>Organic Marketing, Part One: Mail Call</title>
		<link>http://brandonemarketing.com/2009/01/23/organic-marketing-part-one-mail-call/</link>
		<comments>http://brandonemarketing.com/2009/01/23/organic-marketing-part-one-mail-call/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 01:02:39 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[marketing plan]]></category>

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		<description><![CDATA[I personally check the mail every day. Today, along with the usual assortment of bill and checks were: Three identical postcards from an accounting firm. None have my name. Three indentical jumbo postcards from a courier company. Again none have my name. A folded sheet full of flyers. Too much time to sort though all [...]]]></description>
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		<title>Yelling Louder</title>
		<link>http://brandonemarketing.com/2009/01/12/yelling-louder/</link>
		<comments>http://brandonemarketing.com/2009/01/12/yelling-louder/#comments</comments>
		<pubDate>Mon, 12 Jan 2009 19:53:33 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[story telling]]></category>
		<category><![CDATA[Add new tag]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=25</guid>
		<description><![CDATA[How can you find new customers? For more than the last 100 years its been about yelling the loudest to the largest number of people. Making them notice you. Pushing a business card in their face. Building a restaurant on a street that they pass frequently. Bombarding them with &#8220;me-too&#8221; direct mail. Making &#8220;cheaper&#8221; your [...]]]></description>
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