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	<title>BrandOne Marketing Services &#187; relationship marketing</title>
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	<description>A Forward Thinking Division of Alpert&#039;s Printing Inc.</description>
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	<copyright>Copyright &#xA9; BrandOne Marketing Services 2011 </copyright>
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	<itunes:summary>A Forward Thinking Division of Alpert&#039;s Printing Inc.</itunes:summary>
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	<itunes:category text="Society &#38; Culture" />
	<itunes:author>BrandOne Marketing Services</itunes:author>
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		<title>Plumbers and Electricians Have it Easy</title>
		<link>http://brandonemarketing.com/2012/05/07/plumbers-and-electricians-have-it-easy/</link>
		<comments>http://brandonemarketing.com/2012/05/07/plumbers-and-electricians-have-it-easy/#comments</comments>
		<pubDate>Mon, 07 May 2012 18:14:39 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=644</guid>
		<description><![CDATA[The busiest companies in my office complex are my immediate neighbors, a plumber and an electrician. They consistently get the call because of a single, clearly defined problem: Lack of Flow. It&#8217;s a problem that people simply can&#8217;t stand. Simple concept, yes? Marketing for plumbers and electricians is simple too. It&#8217;s all centered around the [...]]]></description>
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		<title>Is marketing&#8217;s mortal sin to steal another&#8217;s content?</title>
		<link>http://brandonemarketing.com/2012/04/30/is-marketings-mortal-sin-to-steal-anothers-content/</link>
		<comments>http://brandonemarketing.com/2012/04/30/is-marketings-mortal-sin-to-steal-anothers-content/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 19:37:00 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[marketing karma]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=638</guid>
		<description><![CDATA[In this post Jon Morrow’s guest blogger Henneke makes that point that being original isn’t the end all, when it comes to creating popular blog content. It’s often said that there’s nothing new under the sun. That’s a maxim which is often misunderstood. If you’re going to build upon another’s content, you&#8217;ve gotta&#8217; know what [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Cutting Corners and Lazy Business</title>
		<link>http://brandonemarketing.com/2012/04/25/cutting-corners-and-lazy-business/</link>
		<comments>http://brandonemarketing.com/2012/04/25/cutting-corners-and-lazy-business/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 17:54:17 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[business strategy]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[small business strategy]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=631</guid>
		<description><![CDATA[Not a clue. How to speak on the phone. How to conduct an everyday business conversation. How to do basic research and analysis. I encounter people like this every day. Does one of them work for you? Much of today’s business (and popular) culture is centered around cutting corners. Making things work on the cheap. [...]]]></description>
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		<title>Why your brochure will fail. Or why it will soar!</title>
		<link>http://brandonemarketing.com/2012/03/05/why-your-brochure-will-fail-or-why-it-will-soar/</link>
		<comments>http://brandonemarketing.com/2012/03/05/why-your-brochure-will-fail-or-why-it-will-soar/#comments</comments>
		<pubDate>Mon, 05 Mar 2012 23:31:08 +0000</pubDate>
		<dc:creator>billalpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[rancho cucamonga]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=627</guid>
		<description><![CDATA[The busy street corner was the site of one of those typical strip malls, populated with office suites. Unremarkable office suites. On one door “Prepaid Phone Cards Distribution” blared out in large white letters. The adjacent door “Sam Smith, Business and Personal Taxes.” I found this close proximity remarkable in only one way: both businesses [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Facebook, Schmasebook</title>
		<link>http://brandonemarketing.com/2011/08/15/facebook-schmasebook/</link>
		<comments>http://brandonemarketing.com/2011/08/15/facebook-schmasebook/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 19:42:26 +0000</pubDate>
		<dc:creator>billalpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=600</guid>
		<description><![CDATA[It’s exhausting: that growing online business marketing to-do list. Yet another 40 page report arrived today; it explained the dozens of tactics and procedures needed to optimize my web presence using Facebook, Twitter and YouTube. Well, it ain’t gonna’ happen, baby. Way too much work. Besides, I have a lot of trouble believing that much of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Blogging for Business</title>
		<link>http://brandonemarketing.com/2011/06/17/blogging-for-business/</link>
		<comments>http://brandonemarketing.com/2011/06/17/blogging-for-business/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 04:46:01 +0000</pubDate>
		<dc:creator>billalpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=596</guid>
		<description><![CDATA[If you&#8217;re serious about content marketing, get a copy of Problogger&#8217;s Business Blogging Guide. Highly recommended! Full review to appear here soon. Click here for more information or to purchase. Note: this is my affiliate link, and your purchase will help support BrandOne Marketing and BigFishLocalPond.com. Click here to view more details]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>For the Love of Voice Mail</title>
		<link>http://brandonemarketing.com/2011/06/14/for-the-love-of-voice-mail/</link>
		<comments>http://brandonemarketing.com/2011/06/14/for-the-love-of-voice-mail/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 03:43:42 +0000</pubDate>
		<dc:creator>billalpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=592</guid>
		<description><![CDATA[If you’re in sales and marketing you probably hate voice mail. But I love voice mail; and I’m loving it more every day. Not as a caller, but as the guy on the other end of the line who is constantly being hit with obnoxious pitches, many of which cross the line into scam territory. Since [...]]]></description>
		<wfw:commentRss>http://brandonemarketing.com/2011/06/14/for-the-love-of-voice-mail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where to buy lunch in Rancho Cucamonga?</title>
		<link>http://brandonemarketing.com/2010/12/16/where-would-you-buy-a-simple-lunch/</link>
		<comments>http://brandonemarketing.com/2010/12/16/where-would-you-buy-a-simple-lunch/#comments</comments>
		<pubDate>Thu, 16 Dec 2010 01:12:53 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[print shop]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=476</guid>
		<description><![CDATA[I&#8217;m not snooty. For goodness sake, I&#8217;m from Rancho Cucamonga!  Just give me some decent food, in a clean environment, in a place quiet enough to read and relax. Here are my choices; where would you lunch? National Chain Cafe: $8 and some change, no drink Local Hangout: $7 including drink National Chain Cafe: Crowded [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>No Time for Blogging?</title>
		<link>http://brandonemarketing.com/2010/11/02/no-time-for-blogging/</link>
		<comments>http://brandonemarketing.com/2010/11/02/no-time-for-blogging/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 01:55:46 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=448</guid>
		<description><![CDATA[2 minute video: How long does it take to blog? The excuse keeps coming up: &#8220;I&#8217;d love to try blogging for my business, but I just don&#8217;t have the time.&#8221; So I decided to make a video that explodes this misconception. In terms of raw value generated, a blog offers a huge return on time [...]]]></description>
		<wfw:commentRss>http://brandonemarketing.com/2010/11/02/no-time-for-blogging/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Strategy of Simplicity</title>
		<link>http://brandonemarketing.com/2010/10/28/the-strategy-of-simplicity/</link>
		<comments>http://brandonemarketing.com/2010/10/28/the-strategy-of-simplicity/#comments</comments>
		<pubDate>Thu, 28 Oct 2010 23:07:21 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=432</guid>
		<description><![CDATA[In my last post, I discussed why you should focus on being honest about your business, and also why you should create a brand that aligns with your personal gifts, talents and purpose. This is in contrast to the more typical approaches: slogans, spin and PR marketing speak designed to feed into what we think will be popular with customers. When I write [...]]]></description>
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