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	<title>BrandOne Marketing Services &#187; story telling</title>
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	<description>A Forward Thinking Division of Alpert&#039;s Printing Inc.</description>
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	<copyright>Copyright &#xA9; BrandOne Marketing Services 2011 </copyright>
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	<itunes:summary>A Forward Thinking Division of Alpert&#039;s Printing Inc.</itunes:summary>
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	<itunes:category text="Society &#38; Culture" />
	<itunes:author>BrandOne Marketing Services</itunes:author>
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		<itunes:name>BrandOne Marketing Services</itunes:name>
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		<title>What&#8217;s Your Superpower?</title>
		<link>http://brandonemarketing.com/2010/08/18/whats-your-superpower/</link>
		<comments>http://brandonemarketing.com/2010/08/18/whats-your-superpower/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 23:00:24 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[Marketing Coach Group]]></category>
		<category><![CDATA[social marketing 101]]></category>
		<category><![CDATA[story telling]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=319</guid>
		<description><![CDATA[A radio show I follow, This American Life, recently featured a story about one man&#8217;s icebreaker at cocktail parties. Instead of asking, &#8220;what do you do for a living?&#8221; or such, he poses the following question: &#8220;If you could choose between having the power of invisibility or the ability to fly, which would you choose?&#8221; [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Why you DON&#8217;T want to use graphic design templates</title>
		<link>http://brandonemarketing.com/2010/06/17/why-you-dont-want-to-use-graphic-design-templates/</link>
		<comments>http://brandonemarketing.com/2010/06/17/why-you-dont-want-to-use-graphic-design-templates/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 05:38:48 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[social marketing 101]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[story telling]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=264</guid>
		<description><![CDATA[Neal, a cool, young internet saavy speaker and author, is thinking about some new business cards. &#8220;Do you have templates at your printing company,&#8221; he asked, striking up a conversation at a recent O.C. marketing event. &#8220;The problem with graphic design templates, is that they&#8217;re just that: templates,&#8221; I responded. They make your business look [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dale Carnegie Invented Social Media</title>
		<link>http://brandonemarketing.com/2010/06/10/dale-carnegie-invented-social-media/</link>
		<comments>http://brandonemarketing.com/2010/06/10/dale-carnegie-invented-social-media/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 05:40:04 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[Marketing Coach Group]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[story telling]]></category>
		<category><![CDATA[Twitter Marketing]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=258</guid>
		<description><![CDATA[Don&#8217;t think Social Media is important to your business? Think again:]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>13 Ways to Steal an iPad (Marketing Secret)</title>
		<link>http://brandonemarketing.com/2010/04/08/10-ways-to-steal-an-ipad-marketing-secret/</link>
		<comments>http://brandonemarketing.com/2010/04/08/10-ways-to-steal-an-ipad-marketing-secret/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 21:02:55 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[story telling]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=172</guid>
		<description><![CDATA[Something like a half million Apple iPads have been sold to date. It&#8217;s a remarkable number, considering that many people have yet to see an iPad, and many more have no idea of why they would even want one. In this post, marketer Seth Godin generously shares a baker&#8217;s dozen of ideas on how to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing: The Love Story</title>
		<link>http://brandonemarketing.com/2009/04/06/marketing-the-love-story/</link>
		<comments>http://brandonemarketing.com/2009/04/06/marketing-the-love-story/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 19:22:29 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[direct mail]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[story telling]]></category>
		<category><![CDATA[Brand One]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[BrandOne]]></category>
		<category><![CDATA[Copies and Ink]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Postcards]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=125</guid>
		<description><![CDATA[Would you choose your mate based on looks alone? So why make a major decision about marketing your company based on superficial external appearances? Here&#8217;s an actual quote from a direct marketing agency: &#8220;Postcards take your business or services and products to a new level.&#8221; That&#8217;s like saying you should marry a redhead if you [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Perfect Website</title>
		<link>http://brandonemarketing.com/2009/03/27/the-perfect-website/</link>
		<comments>http://brandonemarketing.com/2009/03/27/the-perfect-website/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 01:03:35 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[direct mail]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[story telling]]></category>
		<category><![CDATA[Brand One]]></category>
		<category><![CDATA[BrandOne]]></category>
		<category><![CDATA[C]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[web site]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=120</guid>
		<description><![CDATA[Well of course, it doesn&#8217;t exist. Still, too many sites seem to miss the mark; they&#8217;re stuck in old world thinking about marketing and advertising. They focus their engergy on promoting a brand, or product benefits. Yes, people still do buy the brand, but using a website to promote a brand misses the point. The [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Organic Marketing Part 2: What&#8217;s Your Story?</title>
		<link>http://brandonemarketing.com/2009/02/04/organic-marketing-part-2-whats-your-story/</link>
		<comments>http://brandonemarketing.com/2009/02/04/organic-marketing-part-2-whats-your-story/#comments</comments>
		<pubDate>Wed, 04 Feb 2009 22:01:38 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[story telling]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[brochures]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[direct mail]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=49</guid>
		<description><![CDATA[It must have been the 1960s. Still, I can still remember the agony of my junior high history class. It was a mind numbing succession of dates, names and places. The teacher, who may have been old enough to have been present at the signing of the Mayflower Compact, spoke in a monotone drawl that [...]]]></description>
		<wfw:commentRss>http://brandonemarketing.com/2009/02/04/organic-marketing-part-2-whats-your-story/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Something Spectacular</title>
		<link>http://brandonemarketing.com/2009/01/15/something-spectacular/</link>
		<comments>http://brandonemarketing.com/2009/01/15/something-spectacular/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 23:11:39 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[story telling]]></category>
		<category><![CDATA[Add new tag]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=31</guid>
		<description><![CDATA[My son is pretty dialed in to the Hollywood scene. So when the TV commercial featuring Steve Wynn sitting on the roof of his new Las Vegas Encore resort appeared, I asked him about it. &#8220;Brandon, is it real? Is he really on the roof?&#8221; &#8220;Of course not Dad, it&#8217;s CGI,&#8221; came the immediate response. [...]]]></description>
		<wfw:commentRss>http://brandonemarketing.com/2009/01/15/something-spectacular/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yelling Louder</title>
		<link>http://brandonemarketing.com/2009/01/12/yelling-louder/</link>
		<comments>http://brandonemarketing.com/2009/01/12/yelling-louder/#comments</comments>
		<pubDate>Mon, 12 Jan 2009 19:53:33 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[story telling]]></category>
		<category><![CDATA[Add new tag]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=25</guid>
		<description><![CDATA[How can you find new customers? For more than the last 100 years its been about yelling the loudest to the largest number of people. Making them notice you. Pushing a business card in their face. Building a restaurant on a street that they pass frequently. Bombarding them with &#8220;me-too&#8221; direct mail. Making &#8220;cheaper&#8221; your [...]]]></description>
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		<slash:comments>0</slash:comments>
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