Marketing Like Cecile B. DeMille

June 14, 2011

To run a small business, think like one of those big Hollywood producers, the kind that cooks up projects, bringing in the best ideas, talent and resources you can find. But before even starting, ask yourself: “What’s this picture about? Is it “Rocky,” but set in the Old West? Or is it “You’ve Got Text,” a [...]

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Why Someone Else Should Check Your Work

March 12, 2011

Yes, it’s easy enough to put up a site and throw on some video. But really, is this how you’d like present yourself to the world?

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2 Step Tactical Marketing Plan Using Print

February 10, 2011

1. Start with a great strategy. (see our post on strategies) 2. Create a postcard, mailer or brochure that speaks clearly to your strategy. You can’t go wrong here. Your strategy encompasses your strengths and the deep needs of your customers. Your tactic is simply opening a communication channel with your customers. Examples: If your [...]

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Having the Right Strategy

February 10, 2011

If you’ve tried everything, and nothing seems to be working, it could be your strategy. After decades of working with business owners, I’ve found that even the most basic marketing tactics are effective when the right basic strategy is in place. And when no strategy (or a poorly chosen strategy) is in place, the world [...]

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Where to buy lunch in Rancho Cucamonga?

December 16, 2010

I’m not snooty. For goodness sake, I’m from Rancho Cucamonga!  Just give me some decent food, in a clean environment, in a place quiet enough to read and relax. Here are my choices; where would you lunch?

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