How to Crack Open a Blog

November 16, 2010

One thing I’ve done quite a lot is to help people get started on blogging. A common (and very good) question is: What do I put in my very first blog post? As a reader, I’d like to see the following in your first blog post:

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No Time for Blogging?

November 2, 2010

2 minute video: How long does it take to blog? The excuse keeps coming up: “I’d love to try blogging for my business, but I just don’t have the time.” So I decided to make a video that explodes this misconception. In terms of raw value generated, a blog offers a huge return on time [...]

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The Strategy of Simplicity

October 28, 2010

In my last post, I discussed why you should focus on being honest about your business, and also why you should create a brand that aligns with your personal gifts, talents and purpose. This is in contrast to the more typical approaches: slogans, spin and PR marketing speak designed to feed into what we think will be popular with customers. When I write [...]

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3 Small Business Marketing Strategies that Give Your Company a Foothold

September 15, 2010

I can’t think of anything more valuable to a small business (or any business) than momentum. Who doesn’t love customers that keep coming back over periods of years? Momentum alone can sustain your customer relationships for years or even decades at a time. Your customer service is adequate, or better. You keep your promises. Your [...]

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How To Bring Massive Numbers of Visitors to your Website

September 2, 2010

You’ve got that great new web site; now what? Here are 5 proven ways to build major new traffic on your site. 1. Keep it interesting Fresh content updated on a regular basis is the by far the best way of building readership. Don’t be boring; instead be helpful, conversational and generous. Dump your static [...]

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