13 Ways to Steal an iPad (Marketing Secret)

April 8, 2010

Something like a half million Apple iPads have been sold to date. It’s a remarkable number, considering that many people have yet to see an iPad, and many more have no idea of why they would even want one. In this post, marketer Seth Godin generously shares a baker’s dozen of ideas on how to [...]

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Social Media 101

December 31, 2009

I found this post online. It echos what so many small business owners are feeling at this moment in time: Over the past couple of months I have been muddling my way through setting up a social media marketing “strategy” (both personally and corporately) here at SamePage. Currently, my strategy resembles the equivalent of a [...]

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You Lie!

December 31, 2009

On Building Trust: The world doesn’t trust you. It no longer believes the claims you make about your business. Why should it? Capitalism at it’s worst makes a big splash in the media almost daily. Product claims are made at the expense of our health and safety. Even everyday events drive home the point: pay [...]

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The Secret and Marketing Presence

September 4, 2009

A lot of folks treat marketing and advertising as a form of insurance, a sort of protection against the crisis day when the phone stops ringing and the nobody walks through the front door. In fact, that dreaded day came for many a business over the past few months; frequently their insurance policy failed to [...]

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Writers of Short Sentences

July 6, 2009

by Bill Alpert Perhaps you’re old enough to remember video of John Cameron Swayze delivering the iconic Timex slogan: Takes a Licking and Keeps on Ticking. Fans of the recent TV series Mad Men were recently reminded of the classic Think Small print ad campaign for Volkswagen. Both ads were conceived and penned by the [...]

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