Why you DON’T want to use graphic design templates

June 17, 2010

Neal, a cool, young internet saavy speaker and author, is thinking about some new business cards. “Do you have templates at your printing company,” he asked, striking up a conversation at a recent O.C. marketing event. “The problem with graphic design templates, is that they’re just that: templates,” I responded. They make your business look [...]

Share
Read the full article →

Dale Carnegie Invented Social Media

June 10, 2010

Don’t think Social Media is important to your business? Think again:

Share
Read the full article →

How’s your pitch?

June 10, 2010

It’s your 15 seconds of fame, and you’ll likely get a shot almost every day. Is this your frequent nightmare: walking out on the Carnegie Hall stage not having practiced once? Winging it doesn’t cut it. Instead, spend a few minutes right now working out your own pitch. Here are a few starter questions, from [...]

Share
Read the full article →

Social Media is NOT a billboard.

June 8, 2010

Social media makes for a very poor internet billboard. This article indicates 3 best case scenarios on making it a positive force in your business efforts.

Share
Read the full article →

Do It Yourself Design

June 8, 2010

Admittedly, I’m not big on homemade designs though if you’ve got no budget, it’s helpful to target some kind of standard for your work. Check out John McWade’s work in this useful book. Remember, design is just another form of storytelling.

Share
Read the full article →