What’s Your Superpower?

August 18, 2010

A radio show I follow, This American Life, recently featured a story about one man’s icebreaker at cocktail parties. Instead of asking, “what do you do for a living?” or such, he poses the following question: “If you could choose between having the power of invisibility or the ability to fly, which would you choose?” [...]

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Internet: Over Promise and Under Deliver

July 21, 2010

It’s easy to get caught up in exciting new world of online marketing. You can now find endless articles, blogs, webinars and companies offering services related to search engine optimization, content marketing, social media and e-mail campaigns. It’s all so fast, sexy, and yes, cheap. What’s not so easy to find? Hard facts and case [...]

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A Broken System: Negative Marketing in Action

July 20, 2010

The reality of sales and marketing is what happens in everyday transactions, like this one: Chat Transcript Please wait while we find an agent to assist you… Thank you for contacting USPS Live Chat. An agent will be with you momentarily. Tamira : Hello Bill Alpert, my name is Tamira. Bill Alpert: Hi Tamira Tamira [...]

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Are Business Cards Now Obsolete?

July 2, 2010

Opinions fully cover the spectrum: business cards are everything from indispensable to obsolete. This Inc. magazine article highlights a range of beliefs. One quote stands in my mind: “Coming home with 30 or 40 cards is not nearly as effective as having half a dozen [that were from] really good quality conversations where having the [...]

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Why you DON’T want to use graphic design templates

June 17, 2010

Neal, a cool, young internet saavy speaker and author, is thinking about some new business cards. “Do you have templates at your printing company,” he asked, striking up a conversation at a recent O.C. marketing event. “The problem with graphic design templates, is that they’re just that: templates,” I responded. They make your business look [...]

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