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	<description>A Forward Thinking Division of Alpert&#039;s Printing Inc.</description>
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	<copyright>Copyright &#xA9; BrandOne Marketing Services 2011 </copyright>
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		<title>The Secret and Marketing Presence</title>
		<link>http://brandonemarketing.com/2009/09/04/the-secret-and-marketing-presence/</link>
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		<pubDate>Fri, 04 Sep 2009 18:23:36 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[marketing karma]]></category>
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		<category><![CDATA[branding]]></category>
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		<description><![CDATA[A lot of folks treat marketing and advertising as a form of insurance, a sort of protection against the crisis day when the phone stops ringing and the nobody walks through the front door. In fact, that dreaded day came for many a business over the past few months; frequently their insurance policy failed to [...]]]></description>
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		<title>Company recognized by Adobe Systems</title>
		<link>http://brandonemarketing.com/2009/05/07/copiesink-featured-on-adobe-website/</link>
		<comments>http://brandonemarketing.com/2009/05/07/copiesink-featured-on-adobe-website/#comments</comments>
		<pubDate>Thu, 07 May 2009 19:25:59 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
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		<guid isPermaLink="false">http://brandonemarketing.com/?p=132</guid>
		<description><![CDATA[Our Copies&#038;Ink division was recently honored by Adobe Systems as a Success Story on the Adobe Systems website. Our thanks to Laura Thurman of Big Sky Communications who wrote the feature story, and our client Erin Johnson of Aubrey and Associates, whose project was also featured in the story. The article can be viewed online [...]]]></description>
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		<title>Organic Marketing, Part One: Mail Call</title>
		<link>http://brandonemarketing.com/2009/01/23/organic-marketing-part-one-mail-call/</link>
		<comments>http://brandonemarketing.com/2009/01/23/organic-marketing-part-one-mail-call/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 01:02:39 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Add new tag]]></category>
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		<description><![CDATA[I personally check the mail every day. Today, along with the usual assortment of bill and checks were: Three identical postcards from an accounting firm. None have my name. Three indentical jumbo postcards from a courier company. Again none have my name. A folded sheet full of flyers. Too much time to sort though all [...]]]></description>
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		<title>Something Spectacular</title>
		<link>http://brandonemarketing.com/2009/01/15/something-spectacular/</link>
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		<pubDate>Thu, 15 Jan 2009 23:11:39 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[story telling]]></category>
		<category><![CDATA[Add new tag]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=31</guid>
		<description><![CDATA[My son is pretty dialed in to the Hollywood scene. So when the TV commercial featuring Steve Wynn sitting on the roof of his new Las Vegas Encore resort appeared, I asked him about it. &#8220;Brandon, is it real? Is he really on the roof?&#8221; &#8220;Of course not Dad, it&#8217;s CGI,&#8221; came the immediate response. [...]]]></description>
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		<title>Yelling Louder</title>
		<link>http://brandonemarketing.com/2009/01/12/yelling-louder/</link>
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		<pubDate>Mon, 12 Jan 2009 19:53:33 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
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		<description><![CDATA[How can you find new customers? For more than the last 100 years its been about yelling the loudest to the largest number of people. Making them notice you. Pushing a business card in their face. Building a restaurant on a street that they pass frequently. Bombarding them with &#8220;me-too&#8221; direct mail. Making &#8220;cheaper&#8221; your [...]]]></description>
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