<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
		xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
	xmlns:media="http://search.yahoo.com/mrss/"
>

<channel>
	<title>BrandOne Marketing Services &#187; Bill Alpert</title>
	<atom:link href="http://brandonemarketing.com/tag/bill-alpert/feed/" rel="self" type="application/rss+xml" />
	<link>http://brandonemarketing.com</link>
	<description>A Forward Thinking Division of Alpert&#039;s Printing Inc.</description>
	<lastBuildDate>Mon, 07 May 2012 18:14:39 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=</generator>
	<copyright>Copyright &#xA9; BrandOne Marketing Services 2011 </copyright>
	<managingEditor>info@brandonemarketing.com (BrandOne Marketing Services)</managingEditor>
	<webMaster>info@brandonemarketing.com (BrandOne Marketing Services)</webMaster>
	<image>
		<url>http://brandonemarketing.com/wp-content/plugins/podpress/images/powered_by_podpress.jpg</url>
		<title>BrandOne Marketing Services</title>
		<link>http://brandonemarketing.com</link>
		<width>144</width>
		<height>144</height>
	</image>
	<itunes:subtitle></itunes:subtitle>
	<itunes:summary>A Forward Thinking Division of Alpert&#039;s Printing Inc.</itunes:summary>
	<itunes:keywords></itunes:keywords>
	<itunes:category text="Society &#38; Culture" />
	<itunes:author>BrandOne Marketing Services</itunes:author>
	<itunes:owner>
		<itunes:name>BrandOne Marketing Services</itunes:name>
		<itunes:email>info@brandonemarketing.com</itunes:email>
	</itunes:owner>
	<itunes:block>no</itunes:block>
	<itunes:explicit>no</itunes:explicit>
	<itunes:image href="http://brandonemarketing.com/wp-content/plugins/podpress/images/powered_by_podpress_large.jpg" />
		<item>
		<title>Is marketing&#8217;s mortal sin to steal another&#8217;s content?</title>
		<link>http://brandonemarketing.com/2012/04/30/is-marketings-mortal-sin-to-steal-anothers-content/</link>
		<comments>http://brandonemarketing.com/2012/04/30/is-marketings-mortal-sin-to-steal-anothers-content/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 19:37:00 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[marketing karma]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=638</guid>
		<description><![CDATA[In this post Jon Morrow’s guest blogger Henneke makes that point that being original isn’t the end all, when it comes to creating popular blog content. It’s often said that there’s nothing new under the sun. That’s a maxim which is often misunderstood. If you’re going to build upon another’s content, you&#8217;ve gotta&#8217; know what [...]]]></description>
		<wfw:commentRss>http://brandonemarketing.com/2012/04/30/is-marketings-mortal-sin-to-steal-anothers-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cutting Corners and Lazy Business</title>
		<link>http://brandonemarketing.com/2012/04/25/cutting-corners-and-lazy-business/</link>
		<comments>http://brandonemarketing.com/2012/04/25/cutting-corners-and-lazy-business/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 17:54:17 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[business strategy]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[small business strategy]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=631</guid>
		<description><![CDATA[Not a clue. How to speak on the phone. How to conduct an everyday business conversation. How to do basic research and analysis. I encounter people like this every day. Does one of them work for you? Much of today’s business (and popular) culture is centered around cutting corners. Making things work on the cheap. [...]]]></description>
		<wfw:commentRss>http://brandonemarketing.com/2012/04/25/cutting-corners-and-lazy-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why your brochure will fail. Or why it will soar!</title>
		<link>http://brandonemarketing.com/2012/03/05/why-your-brochure-will-fail-or-why-it-will-soar/</link>
		<comments>http://brandonemarketing.com/2012/03/05/why-your-brochure-will-fail-or-why-it-will-soar/#comments</comments>
		<pubDate>Mon, 05 Mar 2012 23:31:08 +0000</pubDate>
		<dc:creator>billalpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[rancho cucamonga]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=627</guid>
		<description><![CDATA[The busy street corner was the site of one of those typical strip malls, populated with office suites. Unremarkable office suites. On one door “Prepaid Phone Cards Distribution” blared out in large white letters. The adjacent door “Sam Smith, Business and Personal Taxes.” I found this close proximity remarkable in only one way: both businesses [...]]]></description>
		<wfw:commentRss>http://brandonemarketing.com/2012/03/05/why-your-brochure-will-fail-or-why-it-will-soar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook, Schmasebook</title>
		<link>http://brandonemarketing.com/2011/08/15/facebook-schmasebook/</link>
		<comments>http://brandonemarketing.com/2011/08/15/facebook-schmasebook/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 19:42:26 +0000</pubDate>
		<dc:creator>billalpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=600</guid>
		<description><![CDATA[It’s exhausting: that growing online business marketing to-do list. Yet another 40 page report arrived today; it explained the dozens of tactics and procedures needed to optimize my web presence using Facebook, Twitter and YouTube. Well, it ain’t gonna’ happen, baby. Way too much work. Besides, I have a lot of trouble believing that much of [...]]]></description>
		<wfw:commentRss>http://brandonemarketing.com/2011/08/15/facebook-schmasebook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>For the Love of Voice Mail</title>
		<link>http://brandonemarketing.com/2011/06/14/for-the-love-of-voice-mail/</link>
		<comments>http://brandonemarketing.com/2011/06/14/for-the-love-of-voice-mail/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 03:43:42 +0000</pubDate>
		<dc:creator>billalpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=592</guid>
		<description><![CDATA[If you’re in sales and marketing you probably hate voice mail. But I love voice mail; and I’m loving it more every day. Not as a caller, but as the guy on the other end of the line who is constantly being hit with obnoxious pitches, many of which cross the line into scam territory. Since [...]]]></description>
		<wfw:commentRss>http://brandonemarketing.com/2011/06/14/for-the-love-of-voice-mail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Someone Else Should Check Your Work</title>
		<link>http://brandonemarketing.com/2011/03/12/why-someone-else-should-check-your-work/</link>
		<comments>http://brandonemarketing.com/2011/03/12/why-someone-else-should-check-your-work/#comments</comments>
		<pubDate>Sat, 12 Mar 2011 19:13:59 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[social marketing 101]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter Marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[bran]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=567</guid>
		<description><![CDATA[Yes, it&#8217;s easy enough to put up a site and throw on some video. But really, is this how you&#8217;d like present yourself to the world?]]></description>
		<wfw:commentRss>http://brandonemarketing.com/2011/03/12/why-someone-else-should-check-your-work/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Having the Right Strategy</title>
		<link>http://brandonemarketing.com/2011/02/10/having-the-right-strategy/</link>
		<comments>http://brandonemarketing.com/2011/02/10/having-the-right-strategy/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 21:25:45 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=559</guid>
		<description><![CDATA[If you’ve tried everything, and nothing seems to be working, it could be your strategy. After decades of working with business owners, I’ve found that even the most basic marketing tactics are effective when the right basic strategy is in place. And when no strategy (or a poorly chosen strategy) is in place, the world [...]]]></description>
		<wfw:commentRss>http://brandonemarketing.com/2011/02/10/having-the-right-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter Your Way to Success</title>
		<link>http://brandonemarketing.com/2010/04/10/twitter-your-way-to-success/</link>
		<comments>http://brandonemarketing.com/2010/04/10/twitter-your-way-to-success/#comments</comments>
		<pubDate>Sat, 10 Apr 2010 05:22:05 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[social marketing 101]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter Marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brand One]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=181</guid>
		<description><![CDATA[For a lot of folks over 30, Twitter appears to be nothing more than a huge waste of time. No so for this Texas based small business owner. Has Twitter been a boom or a bust for your business? We&#8217;d like to know!]]></description>
		<wfw:commentRss>http://brandonemarketing.com/2010/04/10/twitter-your-way-to-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Secret and Marketing Presence</title>
		<link>http://brandonemarketing.com/2009/09/04/the-secret-and-marketing-presence/</link>
		<comments>http://brandonemarketing.com/2009/09/04/the-secret-and-marketing-presence/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 18:23:36 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[marketing karma]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=155</guid>
		<description><![CDATA[A lot of folks treat marketing and advertising as a form of insurance, a sort of protection against the crisis day when the phone stops ringing and the nobody walks through the front door. In fact, that dreaded day came for many a business over the past few months; frequently their insurance policy failed to [...]]]></description>
		<wfw:commentRss>http://brandonemarketing.com/2009/09/04/the-secret-and-marketing-presence/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Writers of Short Sentences</title>
		<link>http://brandonemarketing.com/2009/07/06/writers-of-short-sentences/</link>
		<comments>http://brandonemarketing.com/2009/07/06/writers-of-short-sentences/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 18:40:24 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[BrandOne]]></category>
		<category><![CDATA[direct mail]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=153</guid>
		<description><![CDATA[by Bill Alpert Perhaps you’re old enough to remember video of John Cameron Swayze delivering the iconic Timex slogan: Takes a Licking and Keeps on Ticking. Fans of the recent TV series Mad Men were recently reminded of the classic Think Small print ad campaign for Volkswagen. Both ads were conceived and penned by the [...]]]></description>
		<wfw:commentRss>http://brandonemarketing.com/2009/07/06/writers-of-short-sentences/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

