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	<title>BrandOne Marketing Services &#187; Bill Alpert</title>
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	<link>http://brandonemarketing.com</link>
	<description>A Forward Thinking Division of Alpert&#039;s Printing Inc.</description>
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		<title>BrandOne Marketing Services &#187; Bill Alpert</title>
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	<itunes:author>BrandOne Marketing Services</itunes:author>
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		<title>Twitter Your Way to Success</title>
		<link>http://brandonemarketing.com/2010/04/10/twitter-your-way-to-success/</link>
		<comments>http://brandonemarketing.com/2010/04/10/twitter-your-way-to-success/#comments</comments>
		<pubDate>Sat, 10 Apr 2010 05:22:05 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter Marketing]]></category>
		<category><![CDATA[social marketing 101]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brand One]]></category>
		<category><![CDATA[copies&ink]]></category>
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		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=181</guid>
		<description><![CDATA[For a lot of folks over 30, Twitter appears to be nothing more than a huge waste of time. No so for this Texas based small business owner. Has Twitter been a boom or a bust for your business? We&#8217;d like to know!]]></description>
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		<title>The Secret and Marketing Presence</title>
		<link>http://brandonemarketing.com/2009/09/04/the-secret-and-marketing-presence/</link>
		<comments>http://brandonemarketing.com/2009/09/04/the-secret-and-marketing-presence/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 18:23:36 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[marketing karma]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=155</guid>
		<description><![CDATA[A lot of folks treat marketing and advertising as a form of insurance, a sort of protection against the crisis day when the phone stops ringing and the nobody walks through the front door. In fact, that dreaded day came for many a business over the past few months; frequently their insurance policy failed to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Writers of Short Sentences</title>
		<link>http://brandonemarketing.com/2009/07/06/writers-of-short-sentences/</link>
		<comments>http://brandonemarketing.com/2009/07/06/writers-of-short-sentences/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 18:40:24 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[BrandOne]]></category>
		<category><![CDATA[direct mail]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=153</guid>
		<description><![CDATA[by Bill Alpert Perhaps you’re old enough to remember video of John Cameron Swayze delivering the iconic Timex slogan: Takes a Licking and Keeps on Ticking. Fans of the recent TV series Mad Men were recently reminded of the classic Think Small print ad campaign for Volkswagen. Both ads were conceived and penned by the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Company recognized by Adobe Systems</title>
		<link>http://brandonemarketing.com/2009/05/07/copiesink-featured-on-adobe-website/</link>
		<comments>http://brandonemarketing.com/2009/05/07/copiesink-featured-on-adobe-website/#comments</comments>
		<pubDate>Thu, 07 May 2009 19:25:59 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Adobe Systems]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[copies&ink]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=132</guid>
		<description><![CDATA[Our Copies&#038;Ink division was recently honored by Adobe Systems as a Success Story on the Adobe Systems website. Our thanks to Laura Thurman of Big Sky Communications who wrote the feature story, and our client Erin Johnson of Aubrey and Associates, whose project was also featured in the story. The article can be viewed online [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>New Tools, Same Old Traps</title>
		<link>http://brandonemarketing.com/2009/05/07/new-tools-same-old-traps/</link>
		<comments>http://brandonemarketing.com/2009/05/07/new-tools-same-old-traps/#comments</comments>
		<pubDate>Thu, 07 May 2009 18:39:06 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brand One]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[generosity]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=136</guid>
		<description><![CDATA[OK, I love the web, and likely you do too. Still, I’ve been hard pressed to understand how “social networking” comes into play for business marketing. Most of what I’ve seen falls into the category of shameless self promotion. And that’s a shame. Certain hard truths will always be unavoidable, be it in print, direct [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>(Not So) Simple Choices</title>
		<link>http://brandonemarketing.com/2009/05/07/not-so-simple-choices/</link>
		<comments>http://brandonemarketing.com/2009/05/07/not-so-simple-choices/#comments</comments>
		<pubDate>Thu, 07 May 2009 18:34:49 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brand One]]></category>
		<category><![CDATA[compelling]]></category>
		<category><![CDATA[stories]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=134</guid>
		<description><![CDATA[As a marketer, I’m allowed to choose from only one of these operating paradigms: Option One: I’ll be persuasive, methodical and diligent in convincing you to buy from me, or: Option Two: What I’m offering will be so coveted and compelling that you’d seek me out and/or even become my advocate to others. The first [...]]]></description>
		<wfw:commentRss>http://brandonemarketing.com/2009/05/07/not-so-simple-choices/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Newsletter Confusion</title>
		<link>http://brandonemarketing.com/2009/03/19/newsletter-confusion/</link>
		<comments>http://brandonemarketing.com/2009/03/19/newsletter-confusion/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 20:08:29 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brand One]]></category>
		<category><![CDATA[BrandOne]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[e-mail marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newsletters]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=112</guid>
		<description><![CDATA[You know how to build a campaign. It&#8217;s Marketing 101, just the basics. A good list, creative design, a great offer. Bingo. We&#8217;re told it&#8217;s all about the numbers: reach and repetition. Write a great headline, use the right tools, hire a Flash whiz, get an account at Constant Contact. Hang in there. This strategy [...]]]></description>
		<wfw:commentRss>http://brandonemarketing.com/2009/03/19/newsletter-confusion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Parade of the Fads</title>
		<link>http://brandonemarketing.com/2009/02/14/74/</link>
		<comments>http://brandonemarketing.com/2009/02/14/74/#comments</comments>
		<pubDate>Sat, 14 Feb 2009 03:10:18 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing plan]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=74</guid>
		<description><![CDATA[In harsh economic times, it&#8217;s tempting to hop on the bandwagon and try cashing in on the fad of the month. It&#8217;s rarely a paying bet. By the time you&#8217;re firmly seated, the wagon has gone way past the bank. Case in point: The regrettable 2005 decision of TV Station KTLA to trade in venerable Rose Parade host [...]]]></description>
		<wfw:commentRss>http://brandonemarketing.com/2009/02/14/74/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Organic Marketing Part 2: What&#8217;s Your Story?</title>
		<link>http://brandonemarketing.com/2009/02/04/organic-marketing-part-2-whats-your-story/</link>
		<comments>http://brandonemarketing.com/2009/02/04/organic-marketing-part-2-whats-your-story/#comments</comments>
		<pubDate>Wed, 04 Feb 2009 22:01:38 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[story telling]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[brochures]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[direct mail]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=49</guid>
		<description><![CDATA[It must have been the 1960s. Still, I can still remember the agony of my junior high history class. It was a mind numbing succession of dates, names and places. The teacher, who may have been old enough to have been present at the signing of the Mayflower Compact, spoke in a monotone drawl that [...]]]></description>
		<wfw:commentRss>http://brandonemarketing.com/2009/02/04/organic-marketing-part-2-whats-your-story/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Organic Marketing, Part One: Mail Call</title>
		<link>http://brandonemarketing.com/2009/01/23/organic-marketing-part-one-mail-call/</link>
		<comments>http://brandonemarketing.com/2009/01/23/organic-marketing-part-one-mail-call/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 01:02:39 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[marketing plan]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=42</guid>
		<description><![CDATA[I personally check the mail every day. Today, along with the usual assortment of bill and checks were: Three identical postcards from an accounting firm. None have my name. Three indentical jumbo postcards from a courier company. Again none have my name. A folded sheet full of flyers. Too much time to sort though all [...]]]></description>
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