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	<title>BrandOne Marketing Services &#187; Bill Alpert</title>
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	<description>A Forward Thinking Division of Alpert&#039;s Printing Inc.</description>
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	<copyright>Copyright &#xA9; BrandOne Marketing Services 2011 </copyright>
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	<itunes:summary>A Forward Thinking Division of Alpert&#039;s Printing Inc.</itunes:summary>
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	<itunes:category text="Society &#38; Culture" />
	<itunes:author>BrandOne Marketing Services</itunes:author>
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		<title>Facebook, Schmasebook</title>
		<link>http://brandonemarketing.com/2011/08/15/facebook-schmasebook/</link>
		<comments>http://brandonemarketing.com/2011/08/15/facebook-schmasebook/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 19:42:26 +0000</pubDate>
		<dc:creator>billalpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=600</guid>
		<description><![CDATA[It’s exhausting: that growing online business marketing to-do list. Yet another 40 page report arrived today; it explained the dozens of tactics and procedures needed to optimize my web presence using Facebook, Twitter and YouTube. Well, it ain’t gonna’ happen, baby. Way too much work. Besides, I have a lot of trouble believing that much of [...]]]></description>
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		<title>For the Love of Voice Mail</title>
		<link>http://brandonemarketing.com/2011/06/14/for-the-love-of-voice-mail/</link>
		<comments>http://brandonemarketing.com/2011/06/14/for-the-love-of-voice-mail/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 03:43:42 +0000</pubDate>
		<dc:creator>billalpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=592</guid>
		<description><![CDATA[If you’re in sales and marketing you probably hate voice mail. But I love voice mail; and I’m loving it more every day. Not as a caller, but as the guy on the other end of the line who is constantly being hit with obnoxious pitches, many of which cross the line into scam territory. Since [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Why Someone Else Should Check Your Work</title>
		<link>http://brandonemarketing.com/2011/03/12/why-someone-else-should-check-your-work/</link>
		<comments>http://brandonemarketing.com/2011/03/12/why-someone-else-should-check-your-work/#comments</comments>
		<pubDate>Sat, 12 Mar 2011 19:13:59 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[social marketing 101]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter Marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[bran]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=567</guid>
		<description><![CDATA[Yes, it&#8217;s easy enough to put up a site and throw on some video. But really, is this how you&#8217;d like present yourself to the world?]]></description>
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		<title>Having the Right Strategy</title>
		<link>http://brandonemarketing.com/2011/02/10/having-the-right-strategy/</link>
		<comments>http://brandonemarketing.com/2011/02/10/having-the-right-strategy/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 21:25:45 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=559</guid>
		<description><![CDATA[If you’ve tried everything, and nothing seems to be working, it could be your strategy. After decades of working with business owners, I’ve found that even the most basic marketing tactics are effective when the right basic strategy is in place. And when no strategy (or a poorly chosen strategy) is in place, the world [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Twitter Your Way to Success</title>
		<link>http://brandonemarketing.com/2010/04/10/twitter-your-way-to-success/</link>
		<comments>http://brandonemarketing.com/2010/04/10/twitter-your-way-to-success/#comments</comments>
		<pubDate>Sat, 10 Apr 2010 05:22:05 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[social marketing 101]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter Marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brand One]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=181</guid>
		<description><![CDATA[For a lot of folks over 30, Twitter appears to be nothing more than a huge waste of time. No so for this Texas based small business owner. Has Twitter been a boom or a bust for your business? We&#8217;d like to know!]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>The Secret and Marketing Presence</title>
		<link>http://brandonemarketing.com/2009/09/04/the-secret-and-marketing-presence/</link>
		<comments>http://brandonemarketing.com/2009/09/04/the-secret-and-marketing-presence/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 18:23:36 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[marketing karma]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=155</guid>
		<description><![CDATA[A lot of folks treat marketing and advertising as a form of insurance, a sort of protection against the crisis day when the phone stops ringing and the nobody walks through the front door. In fact, that dreaded day came for many a business over the past few months; frequently their insurance policy failed to [...]]]></description>
		<wfw:commentRss>http://brandonemarketing.com/2009/09/04/the-secret-and-marketing-presence/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Writers of Short Sentences</title>
		<link>http://brandonemarketing.com/2009/07/06/writers-of-short-sentences/</link>
		<comments>http://brandonemarketing.com/2009/07/06/writers-of-short-sentences/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 18:40:24 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[BrandOne]]></category>
		<category><![CDATA[direct mail]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=153</guid>
		<description><![CDATA[by Bill Alpert Perhaps you’re old enough to remember video of John Cameron Swayze delivering the iconic Timex slogan: Takes a Licking and Keeps on Ticking. Fans of the recent TV series Mad Men were recently reminded of the classic Think Small print ad campaign for Volkswagen. Both ads were conceived and penned by the [...]]]></description>
		<wfw:commentRss>http://brandonemarketing.com/2009/07/06/writers-of-short-sentences/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Company recognized by Adobe Systems</title>
		<link>http://brandonemarketing.com/2009/05/07/copiesink-featured-on-adobe-website/</link>
		<comments>http://brandonemarketing.com/2009/05/07/copiesink-featured-on-adobe-website/#comments</comments>
		<pubDate>Thu, 07 May 2009 19:25:59 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Adobe Systems]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[copies&ink]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=132</guid>
		<description><![CDATA[Our Copies&#038;Ink division was recently honored by Adobe Systems as a Success Story on the Adobe Systems website. Our thanks to Laura Thurman of Big Sky Communications who wrote the feature story, and our client Erin Johnson of Aubrey and Associates, whose project was also featured in the story. The article can be viewed online [...]]]></description>
		<wfw:commentRss>http://brandonemarketing.com/2009/05/07/copiesink-featured-on-adobe-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Tools, Same Old Traps</title>
		<link>http://brandonemarketing.com/2009/05/07/new-tools-same-old-traps/</link>
		<comments>http://brandonemarketing.com/2009/05/07/new-tools-same-old-traps/#comments</comments>
		<pubDate>Thu, 07 May 2009 18:39:06 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brand One]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[generosity]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=136</guid>
		<description><![CDATA[OK, I love the web, and likely you do too. Still, I’ve been hard pressed to understand how “social networking” comes into play for business marketing. Most of what I’ve seen falls into the category of shameless self promotion. And that’s a shame. Certain hard truths will always be unavoidable, be it in print, direct [...]]]></description>
		<wfw:commentRss>http://brandonemarketing.com/2009/05/07/new-tools-same-old-traps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>(Not So) Simple Choices</title>
		<link>http://brandonemarketing.com/2009/05/07/not-so-simple-choices/</link>
		<comments>http://brandonemarketing.com/2009/05/07/not-so-simple-choices/#comments</comments>
		<pubDate>Thu, 07 May 2009 18:34:49 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brand One]]></category>
		<category><![CDATA[compelling]]></category>
		<category><![CDATA[stories]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=134</guid>
		<description><![CDATA[As a marketer, I’m allowed to choose from only one of these operating paradigms: Option One: I’ll be persuasive, methodical and diligent in convincing you to buy from me, or: Option Two: What I’m offering will be so coveted and compelling that you’d seek me out and/or even become my advocate to others. The first [...]]]></description>
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		<slash:comments>0</slash:comments>
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