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	<title>BrandOne Marketing Services &#187; Brand One</title>
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	<description>A Forward Thinking Division of Alpert&#039;s Printing Inc.</description>
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	<copyright>Copyright &#xA9; BrandOne Marketing Services 2011 </copyright>
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	<itunes:summary>A Forward Thinking Division of Alpert&#039;s Printing Inc.</itunes:summary>
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	<itunes:category text="Society &#38; Culture" />
	<itunes:author>BrandOne Marketing Services</itunes:author>
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		<title>Twitter Your Way to Success</title>
		<link>http://brandonemarketing.com/2010/04/10/twitter-your-way-to-success/</link>
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		<pubDate>Sat, 10 Apr 2010 05:22:05 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[social marketing 101]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter Marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brand One]]></category>
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		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=181</guid>
		<description><![CDATA[For a lot of folks over 30, Twitter appears to be nothing more than a huge waste of time. No so for this Texas based small business owner. Has Twitter been a boom or a bust for your business? We&#8217;d like to know!]]></description>
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		<title>New Tools, Same Old Traps</title>
		<link>http://brandonemarketing.com/2009/05/07/new-tools-same-old-traps/</link>
		<comments>http://brandonemarketing.com/2009/05/07/new-tools-same-old-traps/#comments</comments>
		<pubDate>Thu, 07 May 2009 18:39:06 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brand One]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[generosity]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=136</guid>
		<description><![CDATA[OK, I love the web, and likely you do too. Still, I’ve been hard pressed to understand how “social networking” comes into play for business marketing. Most of what I’ve seen falls into the category of shameless self promotion. And that’s a shame. Certain hard truths will always be unavoidable, be it in print, direct [...]]]></description>
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		<title>(Not So) Simple Choices</title>
		<link>http://brandonemarketing.com/2009/05/07/not-so-simple-choices/</link>
		<comments>http://brandonemarketing.com/2009/05/07/not-so-simple-choices/#comments</comments>
		<pubDate>Thu, 07 May 2009 18:34:49 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brand One]]></category>
		<category><![CDATA[compelling]]></category>
		<category><![CDATA[stories]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=134</guid>
		<description><![CDATA[As a marketer, I’m allowed to choose from only one of these operating paradigms: Option One: I’ll be persuasive, methodical and diligent in convincing you to buy from me, or: Option Two: What I’m offering will be so coveted and compelling that you’d seek me out and/or even become my advocate to others. The first [...]]]></description>
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		<title>Marketing: The Love Story</title>
		<link>http://brandonemarketing.com/2009/04/06/marketing-the-love-story/</link>
		<comments>http://brandonemarketing.com/2009/04/06/marketing-the-love-story/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 19:22:29 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[direct mail]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[story telling]]></category>
		<category><![CDATA[Brand One]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[BrandOne]]></category>
		<category><![CDATA[Copies and Ink]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Postcards]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=125</guid>
		<description><![CDATA[Would you choose your mate based on looks alone? So why make a major decision about marketing your company based on superficial external appearances? Here&#8217;s an actual quote from a direct marketing agency: &#8220;Postcards take your business or services and products to a new level.&#8221; That&#8217;s like saying you should marry a redhead if you [...]]]></description>
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		<title>The Perfect Website</title>
		<link>http://brandonemarketing.com/2009/03/27/the-perfect-website/</link>
		<comments>http://brandonemarketing.com/2009/03/27/the-perfect-website/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 01:03:35 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[direct mail]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[story telling]]></category>
		<category><![CDATA[Brand One]]></category>
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		<category><![CDATA[C]]></category>
		<category><![CDATA[copies&ink]]></category>
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		<category><![CDATA[web site]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=120</guid>
		<description><![CDATA[Well of course, it doesn&#8217;t exist. Still, too many sites seem to miss the mark; they&#8217;re stuck in old world thinking about marketing and advertising. They focus their engergy on promoting a brand, or product benefits. Yes, people still do buy the brand, but using a website to promote a brand misses the point. The [...]]]></description>
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		<title>Newsletter Confusion</title>
		<link>http://brandonemarketing.com/2009/03/19/newsletter-confusion/</link>
		<comments>http://brandonemarketing.com/2009/03/19/newsletter-confusion/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 20:08:29 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brand One]]></category>
		<category><![CDATA[BrandOne]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[e-mail marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newsletters]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=112</guid>
		<description><![CDATA[You know how to build a campaign. It&#8217;s Marketing 101, just the basics. A good list, creative design, a great offer. Bingo. We&#8217;re told it&#8217;s all about the numbers: reach and repetition. Write a great headline, use the right tools, hire a Flash whiz, get an account at Constant Contact. Hang in there. This strategy [...]]]></description>
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