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	<title>BrandOne Marketing Services &#187; BrandOne</title>
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	<description>A Forward Thinking Division of Alpert&#039;s Printing Inc.</description>
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	<itunes:author>BrandOne Marketing Services</itunes:author>
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		<title>Writers of Short Sentences</title>
		<link>http://brandonemarketing.com/2009/07/06/writers-of-short-sentences/</link>
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		<pubDate>Mon, 06 Jul 2009 18:40:24 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
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		<description><![CDATA[by Bill Alpert Perhaps you’re old enough to remember video of John Cameron Swayze delivering the iconic Timex slogan: Takes a Licking and Keeps on Ticking. Fans of the recent TV series Mad Men were recently reminded of the classic Think Small print ad campaign for Volkswagen. Both ads were conceived and penned by the [...]]]></description>
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		<title>Marketing: The Love Story</title>
		<link>http://brandonemarketing.com/2009/04/06/marketing-the-love-story/</link>
		<comments>http://brandonemarketing.com/2009/04/06/marketing-the-love-story/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 19:22:29 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
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		<description><![CDATA[Would you choose your mate based on looks alone? So why make a major decision about marketing your company based on superficial external appearances? Here&#8217;s an actual quote from a direct marketing agency: &#8220;Postcards take your business or services and products to a new level.&#8221; That&#8217;s like saying you should marry a redhead if you [...]]]></description>
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		<title>The Perfect Website</title>
		<link>http://brandonemarketing.com/2009/03/27/the-perfect-website/</link>
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		<pubDate>Fri, 27 Mar 2009 01:03:35 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
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		<description><![CDATA[Well of course, it doesn&#8217;t exist. Still, too many sites seem to miss the mark; they&#8217;re stuck in old world thinking about marketing and advertising. They focus their engergy on promoting a brand, or product benefits. Yes, people still do buy the brand, but using a website to promote a brand misses the point. The [...]]]></description>
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		<title>Newsletter Confusion</title>
		<link>http://brandonemarketing.com/2009/03/19/newsletter-confusion/</link>
		<comments>http://brandonemarketing.com/2009/03/19/newsletter-confusion/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 20:08:29 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
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		<guid isPermaLink="false">http://brandonemarketing.com/?p=112</guid>
		<description><![CDATA[You know how to build a campaign. It&#8217;s Marketing 101, just the basics. A good list, creative design, a great offer. Bingo. We&#8217;re told it&#8217;s all about the numbers: reach and repetition. Write a great headline, use the right tools, hire a Flash whiz, get an account at Constant Contact. Hang in there. This strategy [...]]]></description>
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