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	<title>BrandOne Marketing Services &#187; direct mail</title>
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	<description>A Forward Thinking Division of Alpert&#039;s Printing Inc.</description>
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	<itunes:author>BrandOne Marketing Services</itunes:author>
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		<title>Twitter Your Way to Success</title>
		<link>http://brandonemarketing.com/2010/04/10/twitter-your-way-to-success/</link>
		<comments>http://brandonemarketing.com/2010/04/10/twitter-your-way-to-success/#comments</comments>
		<pubDate>Sat, 10 Apr 2010 05:22:05 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter Marketing]]></category>
		<category><![CDATA[social marketing 101]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brand One]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=181</guid>
		<description><![CDATA[For a lot of folks over 30, Twitter appears to be nothing more than a huge waste of time. No so for this Texas based small business owner. Has Twitter been a boom or a bust for your business? We&#8217;d like to know!]]></description>
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		<title>Writers of Short Sentences</title>
		<link>http://brandonemarketing.com/2009/07/06/writers-of-short-sentences/</link>
		<comments>http://brandonemarketing.com/2009/07/06/writers-of-short-sentences/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 18:40:24 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[BrandOne]]></category>
		<category><![CDATA[direct mail]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=153</guid>
		<description><![CDATA[by Bill Alpert Perhaps you’re old enough to remember video of John Cameron Swayze delivering the iconic Timex slogan: Takes a Licking and Keeps on Ticking. Fans of the recent TV series Mad Men were recently reminded of the classic Think Small print ad campaign for Volkswagen. Both ads were conceived and penned by the [...]]]></description>
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		<title>Parenthetically Speaking (or Writing)</title>
		<link>http://brandonemarketing.com/2009/06/03/parenthetically-speaking-or-writing/</link>
		<comments>http://brandonemarketing.com/2009/06/03/parenthetically-speaking-or-writing/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 02:09:30 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[e-mail marketing]]></category>
		<category><![CDATA[writing]]></category>

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		<description><![CDATA[Does attention to detail in your writing make you look smarter? Does it improve your marketing skills? It’s not hard to make a case for that. Just as clean fingernails and polished shoes help make a positive impression, so does your attention to grammar, syntax and punctuation. So here (courtesy of Empire State College, NY) [...]]]></description>
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		<title>Marketing: The Love Story</title>
		<link>http://brandonemarketing.com/2009/04/06/marketing-the-love-story/</link>
		<comments>http://brandonemarketing.com/2009/04/06/marketing-the-love-story/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 19:22:29 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[direct mail]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[story telling]]></category>
		<category><![CDATA[Brand One]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[BrandOne]]></category>
		<category><![CDATA[Copies and Ink]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Postcards]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=125</guid>
		<description><![CDATA[Would you choose your mate based on looks alone? So why make a major decision about marketing your company based on superficial external appearances? Here&#8217;s an actual quote from a direct marketing agency: &#8220;Postcards take your business or services and products to a new level.&#8221; That&#8217;s like saying you should marry a redhead if you [...]]]></description>
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		<title>Newsletter Confusion</title>
		<link>http://brandonemarketing.com/2009/03/19/newsletter-confusion/</link>
		<comments>http://brandonemarketing.com/2009/03/19/newsletter-confusion/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 20:08:29 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brand One]]></category>
		<category><![CDATA[BrandOne]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[e-mail marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newsletters]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=112</guid>
		<description><![CDATA[You know how to build a campaign. It&#8217;s Marketing 101, just the basics. A good list, creative design, a great offer. Bingo. We&#8217;re told it&#8217;s all about the numbers: reach and repetition. Write a great headline, use the right tools, hire a Flash whiz, get an account at Constant Contact. Hang in there. This strategy [...]]]></description>
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		<title>Parade of the Fads</title>
		<link>http://brandonemarketing.com/2009/02/14/74/</link>
		<comments>http://brandonemarketing.com/2009/02/14/74/#comments</comments>
		<pubDate>Sat, 14 Feb 2009 03:10:18 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing plan]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=74</guid>
		<description><![CDATA[In harsh economic times, it&#8217;s tempting to hop on the bandwagon and try cashing in on the fad of the month. It&#8217;s rarely a paying bet. By the time you&#8217;re firmly seated, the wagon has gone way past the bank. Case in point: The regrettable 2005 decision of TV Station KTLA to trade in venerable Rose Parade host [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Organic Marketing Part 2: What&#8217;s Your Story?</title>
		<link>http://brandonemarketing.com/2009/02/04/organic-marketing-part-2-whats-your-story/</link>
		<comments>http://brandonemarketing.com/2009/02/04/organic-marketing-part-2-whats-your-story/#comments</comments>
		<pubDate>Wed, 04 Feb 2009 22:01:38 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[story telling]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[brochures]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[direct mail]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=49</guid>
		<description><![CDATA[It must have been the 1960s. Still, I can still remember the agony of my junior high history class. It was a mind numbing succession of dates, names and places. The teacher, who may have been old enough to have been present at the signing of the Mayflower Compact, spoke in a monotone drawl that [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Organic Marketing, Part One: Mail Call</title>
		<link>http://brandonemarketing.com/2009/01/23/organic-marketing-part-one-mail-call/</link>
		<comments>http://brandonemarketing.com/2009/01/23/organic-marketing-part-one-mail-call/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 01:02:39 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[marketing plan]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=42</guid>
		<description><![CDATA[I personally check the mail every day. Today, along with the usual assortment of bill and checks were: Three identical postcards from an accounting firm. None have my name. Three indentical jumbo postcards from a courier company. Again none have my name. A folded sheet full of flyers. Too much time to sort though all [...]]]></description>
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