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	<description>A Forward Thinking Division of Alpert&#039;s Printing Inc.</description>
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	<copyright>Copyright &#xA9; BrandOne Marketing Services 2011 </copyright>
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		<title>Cutting Corners and Lazy Business</title>
		<link>http://brandonemarketing.com/2012/04/25/cutting-corners-and-lazy-business/</link>
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		<pubDate>Wed, 25 Apr 2012 17:54:17 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[business strategy]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[marketing plan]]></category>
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		<description><![CDATA[Not a clue. How to speak on the phone. How to conduct an everyday business conversation. How to do basic research and analysis. I encounter people like this every day. Does one of them work for you? Much of today’s business (and popular) culture is centered around cutting corners. Making things work on the cheap. [...]]]></description>
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		<title>Twitter Your Way to Success</title>
		<link>http://brandonemarketing.com/2010/04/10/twitter-your-way-to-success/</link>
		<comments>http://brandonemarketing.com/2010/04/10/twitter-your-way-to-success/#comments</comments>
		<pubDate>Sat, 10 Apr 2010 05:22:05 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[social marketing 101]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter Marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brand One]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[marketing plan]]></category>
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		<guid isPermaLink="false">http://brandonemarketing.com/?p=181</guid>
		<description><![CDATA[For a lot of folks over 30, Twitter appears to be nothing more than a huge waste of time. No so for this Texas based small business owner. Has Twitter been a boom or a bust for your business? We&#8217;d like to know!]]></description>
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		<title>The Secret and Marketing Presence</title>
		<link>http://brandonemarketing.com/2009/09/04/the-secret-and-marketing-presence/</link>
		<comments>http://brandonemarketing.com/2009/09/04/the-secret-and-marketing-presence/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 18:23:36 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[marketing karma]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
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		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=155</guid>
		<description><![CDATA[A lot of folks treat marketing and advertising as a form of insurance, a sort of protection against the crisis day when the phone stops ringing and the nobody walks through the front door. In fact, that dreaded day came for many a business over the past few months; frequently their insurance policy failed to [...]]]></description>
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		<title>Parade of the Fads</title>
		<link>http://brandonemarketing.com/2009/02/14/74/</link>
		<comments>http://brandonemarketing.com/2009/02/14/74/#comments</comments>
		<pubDate>Sat, 14 Feb 2009 03:10:18 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[copies&ink]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing plan]]></category>

		<guid isPermaLink="false">http://brandonemarketing.com/?p=74</guid>
		<description><![CDATA[In harsh economic times, it&#8217;s tempting to hop on the bandwagon and try cashing in on the fad of the month. It&#8217;s rarely a paying bet. By the time you&#8217;re firmly seated, the wagon has gone way past the bank. Case in point: The regrettable 2005 decision of TV Station KTLA to trade in venerable Rose Parade host [...]]]></description>
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		<title>Organic Marketing, Part One: Mail Call</title>
		<link>http://brandonemarketing.com/2009/01/23/organic-marketing-part-one-mail-call/</link>
		<comments>http://brandonemarketing.com/2009/01/23/organic-marketing-part-one-mail-call/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 01:02:39 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brandone Marketing]]></category>
		<category><![CDATA[marketing plan]]></category>

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		<description><![CDATA[I personally check the mail every day. Today, along with the usual assortment of bill and checks were: Three identical postcards from an accounting firm. None have my name. Three indentical jumbo postcards from a courier company. Again none have my name. A folded sheet full of flyers. Too much time to sort though all [...]]]></description>
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