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	<title>BrandOne Marketing Services &#187; marketing</title>
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	<description>A Forward Thinking Division of Alpert&#039;s Printing Inc.</description>
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		<title>New Tools, Same Old Traps</title>
		<link>http://brandonemarketing.com/2009/05/07/new-tools-same-old-traps/</link>
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		<pubDate>Thu, 07 May 2009 18:39:06 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[relationship marketing]]></category>
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		<description><![CDATA[OK, I love the web, and likely you do too. Still, I’ve been hard pressed to understand how “social networking” comes into play for business marketing. Most of what I’ve seen falls into the category of shameless self promotion. And that’s a shame. Certain hard truths will always be unavoidable, be it in print, direct [...]]]></description>
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		<title>Marketing: The Love Story</title>
		<link>http://brandonemarketing.com/2009/04/06/marketing-the-love-story/</link>
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		<pubDate>Mon, 06 Apr 2009 19:22:29 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[direct mail]]></category>
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		<description><![CDATA[Would you choose your mate based on looks alone? So why make a major decision about marketing your company based on superficial external appearances? Here&#8217;s an actual quote from a direct marketing agency: &#8220;Postcards take your business or services and products to a new level.&#8221; That&#8217;s like saying you should marry a redhead if you [...]]]></description>
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		<title>Newsletter Confusion</title>
		<link>http://brandonemarketing.com/2009/03/19/newsletter-confusion/</link>
		<comments>http://brandonemarketing.com/2009/03/19/newsletter-confusion/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 20:08:29 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
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		<description><![CDATA[You know how to build a campaign. It&#8217;s Marketing 101, just the basics. A good list, creative design, a great offer. Bingo. We&#8217;re told it&#8217;s all about the numbers: reach and repetition. Write a great headline, use the right tools, hire a Flash whiz, get an account at Constant Contact. Hang in there. This strategy [...]]]></description>
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