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	<description>A Forward Thinking Division of Alpert&#039;s Printing Inc.</description>
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		<title>(Not So) Simple Choices</title>
		<link>http://brandonemarketing.com/2009/05/07/not-so-simple-choices/</link>
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		<pubDate>Thu, 07 May 2009 18:34:49 +0000</pubDate>
		<dc:creator>Bill Alpert</dc:creator>
				<category><![CDATA[best in class]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Bill Alpert]]></category>
		<category><![CDATA[Brand One]]></category>
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		<description><![CDATA[As a marketer, I’m allowed to choose from only one of these operating paradigms: Option One: I’ll be persuasive, methodical and diligent in convincing you to buy from me, or: Option Two: What I’m offering will be so coveted and compelling that you’d seek me out and/or even become my advocate to others. The first [...]]]></description>
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